OSU

LUXURY LIVING IN THE MIDDLE OF ACCRA, GHANA

Date: Fall 2024 | Course: Digital Branding Design | Medium: Illustrator, Photoshop

I was tasked to brand the neighborhood of OSU located in Accra, Ghana for this project. I needed to do extensive research on the town, what it has to offer, what vibe it radiates, what the people there are looking for, what prominent features it has, and more. I landed on the luxury segment as that is where my research led me, and in researching Accra even further, I noticed the flag which had a really interesting shade of green, which as you can see, made its way into the final design!

OSU BRANDING SUITE

OSU ADVERTISEMENTS & COLORS

OSU ADVERTISEMENT VARIANTS

THE PROCESS

Thumbnails & Sketches

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