FRAGUM INVICTA

THE FRAGRANCE BASED ON THE FRUIT

Date: Fall 2023 | Course: Visual Communication & Graphics Design 1 | Medium: Illustrator

This project resembles the animal branding project I did in the same course, however this time the focus flipped from animals to fruits. I chose to create a luxury fragrance brand based around the popular strawberry. Fragum Invicta, in fact, actually translates to ‘Strawberry Invincible’, highlighting the strong and distinctive scents the brand creates. With this being a luxury brand, the identity needed to match, and I feel proud to say I believe I accomplished this.

FRAGUM INVICTA BRANDING SUITE

  • COLOR LOGO

  • B&W LOGO

  • REVERSED LOGO

FRAGUM INVICTA EXTRA ELEMENTS

  • BOTTLE MOCKUP

  • BUSINESS CARD IDEATIONS

  • STORE TEST STRIP IDEATIONS

  • FONTS & COLORS

THE PROCESS

Thumbnails & Sketches

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