MAD CUP
A COFFEE SHOP IN THE HEART OF THE UNIVERSITY OF TEXAS CAMPUS
Date: Fall 2023 | Course: Visual Communication & Graphics Design 1 | Medium: Illustrator

This project was one of the more unique ones I had during my academic journey, as I was told to create a brand identity for a small business I personally created from the ground up. However, this business needed to revolve around an animal as the identity. I landed on a bull, or longhorn more specifically, as my centerpiece for my design, and I applied it to a new and upcoming coffee shop. The result was perfect harmony!
MAD CUP BRANDING SUITE
MOCKUPS

To-Go Travel Cups

In-House Mugs

At-Home Coffee Blend

THE PROCESS
Thumbnails & Sketches