76ERS REBRAND

STORIED FRANCHISE STEPPING INTO THE MODERN ERA

Date: Spring 2026 | Independent Project | Medium: Illustrator, Photoshop

This project was inspired for my love of basketball and the passion I have for the Philadelphia 76ers. Watching most of their games, I’m exposed to the branding and visual identity of the team routinely. It’s classic, sure, but not untouchable, and the new era of basketball demands constant change and reimagining of image. So, I decided to bring the team into the modern era of the NBA and world .

This is an independent conceptual project. Not affiliated with, sponsored by, or endorsed by the Philadelphia 76ers, NBA, or any brands depicted. All trademarks and logos belong to their respective owners.

REBRANDED 76ERS JERSEYS

  • HOME JERSEYS

  • AWAY JERSEYS

  • ALTERNATE JERSEYS

  • CITY CONNECT JERSEYS

REBRANDED 76ERS LOGOS

  • PRIMARY LOGO

  • PRIMARY WORDMARK

  • TEAM WORDMARK

  • CITY WORDMARK

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