76ERS REBRAND
STORIED FRANCHISE STEPPING INTO THE MODERN ERA
Date: Spring 2026 | Independent Project | Medium: Illustrator, Photoshop
This project was inspired for my love of basketball and the passion I have for the Philadelphia 76ers. Watching most of their games, I’m exposed to the branding and visual identity of the team routinely. It’s classic, sure, but not untouchable, and the new era of basketball demands constant change and reimagining of image. So, I decided to bring the team into the modern era of the world and the NBA.
2025 AUSTIN HACKERS BRANDING SUITE
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PRIMARY LOGO
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WORDMARK LOGO
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SECONDARY LOGO
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FONTS
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COLOR PALETTE
2025 AUSTIN HACKERS UNIFORMS
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HOME UNIFORM (FRONT)
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HOME UNIFORM (BACK)
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AWAY UNIFORM (FRONT)
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AWAY UNIFORM (BACK)
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ALT UNIFORM (FRONT)
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ALT UNIFORM (BACK)
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PRIMARY HELMET
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ALT HELMET
2025 AUSTIN HACKERS MERCH & MARKETING
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PULL-OVER
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HAT
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BILLBOARD
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CHEERING STICKS
THE PROCESS
Thumbnails & Sketches
